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Britain's STR community, under one roof

Join the UK's leading property managers, hosts, and short-term rental pros. From London to the Highlands — the connections, insights, and tools you need to grow your portfolio.

8
Events
114
Speakers
124
Sessions

The SCALE difference

What makes every SCALE show different

Whatever the market, whatever the topic, every SCALE show keeps the same three promises, and keeps working long after the doors close.

Content01

Playbooks, not pitches

Practitioners on stage sharing what actually works, in sessions you can apply on Monday morning. No fluff panels, no sponsor keynotes disguised as content.

RevenueOperationsAIRegulationDistributionGuest experience

124

Sessions

114

Speakers

Vetted attendees02

Every badge is a real business

Operators, suppliers and investors, each registered with their company, role and portfolio. You always know who you are talking to.

MRProperty manager · 64 units
AKFounder · Dynamic pricing
ENInvestor · STR real estate
Companion app03

The show in your pocket

Your agenda, entry pass, matches and new contacts in one app, included with every ticket.

My agenda
Entry pass
Matches
Badge scan

1/365

One day at the show. 365 days on SCALE.

The show is one day. Your free SCALE dashboard keeps the momentum the other 364: the people you met on Connect, the news on the Wire and Radars watching your markets.

ConnectWireRadars

Who's in the room

A room where everyone is worth meeting

No tourists, no badge collectors. Every SCALE show brings together the operators running short-term rentals and the companies building for them, and we make sure you find each other.

  • 01Every badge is a real business

    Registration asks for your company, your role and the size of your portfolio. You always know who you are talking to before you say hello.

  • 02Matched before you arrive

    Days before the doors open, the companion suggests the people you should meet and tells you why: same market, same scale, the tools you are evaluating.

  • 03Intros, never cold pitches

    Ask for an intro in one tap. When they accept, you are connected. If they don't, nobody ever sees a no. No awkwardness, no spam.

Operators Suppliers Investors
You
MR
AK
JL
EN
DP
SG
CT
LB
AK

Why you should meet

Founder · Dynamic pricing

  • You are reviewing pricing tools this quarter
  • They work with portfolios of your size
  • Both attending the revenue track
Intro requested Double opt-in

Example profiles. Your matches come from the real attendee list of each show.

The SCALE companion

The whole show, in your pocket

Every ticket unlocks the companion: your plan, your entry pass, your matches and your new contacts, from the first email to long after the last session.

Included with every ticket Opens on any phone, no app store Live updates during the show
01Before the show

Arrive with a plan, not a programme

Build your own agenda from the sessions that matter to you, and see the people you should meet before you even pack your bag.

  • Personal agenda across every stage and day
  • People for you, with the reasons you match
  • Speakers, exhibitors and FAQ in one place

Example screens with illustrative profiles and data.

02At the door

Your phone is your badge

Walk straight in with your entry pass. Room changes, last-minute news and reminders reach you the moment they happen.

  • Entry pass with fast check-in
  • Live announcements and push alerts
  • Venue map, expo floor and help, offline-ready

Example screens with illustrative profiles and data.

03In the room

Scan a badge, keep the conversation

Met someone at the coffee bar? Scan their badge, add a note while it is fresh, and request an intro to anyone else you spot in the app.

  • Badge scan saves the contact with your notes
  • One-tap, double opt-in introductions
  • You choose what you share and who can find you

Example screens with illustrative profiles and data.

04After the show

It doesn't end when the show does

Every connection, note and session stays with you. Rate what you saw, follow up with the people you met, and pick it up again at the next show.

  • All your connections and notes, kept
  • Rate sessions and shape the next edition
  • Continue the conversation on SCALE Connect

Example screens with illustrative profiles and data.

PREVIOUS CONFERENCES

Looking back at all past editions

Since 2022, these events have helped shape the professional short-term rental community in France.

The voice of our community

Don't take our word for it

Hear from the operators, founders, and managers who've participated in a previous conference.

Thought-provoking with deep insight into the future

Thanks to SCALE UK for another thought-provoking conference. Lots of deep insight into the future.

J

Jordan Mitchell

Attendee

Attendee · St Andrews Property Co

SCALE UK 2026

Inspiration, learning, and laughter in Brighton

Great to see so many property managers, friends old and new, vendors and inspirational talks, learning, having fun and lots of laughter in my home city.

S

Steve Taggert

Attendee

Attendee · My Getaways

SCALE UK 2026

Engaging talks, beautiful venue, buzzing atmosphere

SCALE UK was a blast. Engaging talks that provided real insight, a beautiful venue, and a buzzing atmosphere.

V

Victoria Ward

Attendee

Attendee · Abode

SCALE UK 2026

AI day was fascinating — another flawless event

The AI day was fascinating; crazy to see how fast it’s moving forward. Thank you for another flawless event.

B

Ben Painter

Attendee

Attendee · STR Uncovered

SCALE UK 2026

Inspired, rejuvenated, and ready for the year ahead

What a fantastic few days at SCALE UK. Packed with innovation, insights, and exciting discussions about the future of our industry. I leave feeling inspired, rejuvenated, and ready to tackle the year ahead.

J

Justine Ireland

Attendee

Attendee · Just For You Holiday Homes

SCALE UK 2026

Fantastic organisation and a standout speaker lineup

Thank you and credit to the team for the fantastic organisation and speaker lineup in Brighton. It’s difficult to pick just three speakers from such a strong lineup — I genuinely enjoyed all of them.

J

Jacek Poplawski

Attendee

Attendee · Fewolino

SCALE UK 2026

Conversations at a different level

In a single two-day event, SCALE UK showed the world that the art of hospitality and the power of tech can exist beautifully together. Conversations at a different level. Tons of value, so grateful.

S

Sab Mulligan

Attendee

Speaker · Zzzing

SCALE UK 2026

Where tech meets hospitality — a standout event

Whilst AI is rapidly transforming our industry, hospitality remains a people business. Events like SCALE remind us that whilst technology will continue to evolve, relationships remain one of our greatest business assets.

L

Lisa Roads

Attendee

Attendee · The Holiday Property Coach

SCALE UK 2026

The best UK STR event — practical and inspiring

Best STR conference in the UK bar none. The content was genuinely useful — no fluff, no vendor pitches. The SCALE With AI day was a standout, with practical sessions on dynamic pricing and automated guest comms that I’ve already started implementing. Great venue at The Corn Exchange too. Will be back next year.

J

James Mitchell

Attendee

Attendee · Coastal Stays

SCALE UK 2026

9 verified attendees reviews

SCALE Wire

Stay ahead of key market shifts

Discover key news, market signals, and updates to scale your vacation rental business and boost profitability.

Continue reading on Wire →

Always watching

All the SCALE Radars for this market

Autonomous radars sweep official sources, OTAs and market data around the clock. Follow one and never miss the change that affects your business.

OTA Policy

1 caught this week

Airbnb, Booking, Vrbo, and Expedia policy, fee, ranking, and product changes that hit your listings.

Stack

2 caught this week

PMS, channel manager, dynamic-pricing, and vendor releases, outages, and integration changes.

No UK catches yet — follow this radar to get alerted.

Deal

0 caught this week

M&A, funding rounds, and vendor deals that reshape the tools and platforms you rely on.

No UK catches yet — follow this radar to get alerted.

Market Entry

0 caught this week

Signals that a market you don't operate in yet is opening up — regulation easing and demand building where you could expand.

No UK catches yet — follow this radar to get alerted.

tax-reporting

0 caught this week

DAC7 platform reporting, VAT and ViDA changes, tourist tax rates and remittance rules, and registration thresholds in the countries you operate in.

No UK catches yet — follow this radar to get alerted.

guest-compliance

0 caught this week

Traveller registration and police reporting duties, EES and ETIAS border changes, ID and data-collection rules, and restrictions on keyboxes and self check-in.

No UK catches yet — follow this radar to get alerted.

platform-numbers

0 caught this week

Quarterly results and shareholder letters from Airbnb, Booking and Expedia — nights booked, ADR, take rate, and where they say demand is heading next.

No UK catches yet — follow this radar to get alerted.

air-access

0 caught this week

New routes, seat-capacity changes, airline exits, and airport disruption affecting who can reach your market — and from where.

No UK catches yet — follow this radar to get alerted.

macro-watch

0 caught this week

Central-bank rate decisions and currency swings that move financing costs and shift which source markets can afford your rates.

No UK catches yet — follow this radar to get alerted.

13 radars · Scroll to explore

The voices

Leading STR voices who joined SCALE

Operators, founders and industry leaders who bring real experience to the stage since 2022.

Shahar Goldboim

Shahar Goldboim

Founder & CEO

Boom

View profile
Sally Henry

Sally Henry

VP of Business Development

KeyData

View profile
Neely Khan

Neely Khan

Hospitality Writer & Story Expert

Neely Khan

View profile
AM

Alistair Malins

Founder

Wilderness Retreats

View profile
Mark Simpson

Mark Simpson

Founder & CEO

Boostly

View profile
Mark Byford

Mark Byford

Director of Business Development

My Getaways

View profile
VW

Victoria Ward

PR Account Director

Abode Worldwide

View profile
Jonathan Sulami

Jonathan Sulami

Manager Customer Experience

Beyond

View profile
Christopher Henly

Christopher Henly

Sales Director EMEA

Hostaway

View profile
Josh Guest

Josh Guest

Owner

Guest Homes

View profile
Chris Mills

Chris Mills

Vice President of Sales

Boom

View profile
Bruno Welch

Bruno Welch

Founder & Managing Director

CWA Finance

View profile
Simon Tolson

Simon Tolson

Business Consultant

Freelance

View profile
John An

John An

Founder & CEO

TechTape

View profile
Rich Hier

Rich Hier

Director

Elect Capital

View profile
Srin Madipalli

Srin Madipalli

Co-founder

People & Robots

View profile
Sebastien Grosjean

Sebastien Grosjean

CEO & Founder

Smily

View profile
Janet Uttley

Janet Uttley

CEO

STAA

View profile
Darin Graham

Darin Graham

Climate Reporter

Skift

View profile
Katie Glover

Katie Glover

Head of Sales

SCALE

View profile
Rachel Parsons

Rachel Parsons

Founder

New Forest Escapes

View profile
Rick van der Plas

Rick van der Plas

Chief Technology Officer

Hostaway

View profile
Agnieszka Sudek

Agnieszka Sudek

Director of Sales

Breezeway

View profile
Damian Sheridan

Damian Sheridan

CEO and Co-founder

SCALE

View profile
JF

Jannich Friis Petersen

Founder

JFP Consultancy

View profile
SF

Steph Flint

Director

Rural Cleans Yorkshire

View profile
Gianpaolo Vairo

Gianpaolo Vairo

Co-Founder

Scale Rentals Organisation

View profile
GG

George Gray

Managing Director

Albany Global Property

View profile
SM

Siddhi Mittal

Founder

Yhangry

View profile
Ishan Gangakhedkar

Ishan Gangakhedkar

Founder

Strategy Cues

View profile
Reto Wyss

Reto Wyss

Co-Founder & CTO

Elevate Software

View profile
GM

Germaine Mason

Pass The Keys

Pass The Keys

View profile
Oriol Plana

Oriol Plana

Event Director

Scale Middle East

View profile
RB

Richard Bond

Owner

Finest Retreats

View profile
Silvia Montini

Silvia Montini

Founder

Charmstay

View profile
Kelly Odor

Kelly Odor

Bookster

View profile
CW

Claire Wills

Co-Founder

Coolstays

View profile
Alistair Handyside MBE

Alistair Handyside MBE

Chair

PASC UK

View profile
Louis Andrews

Louis Andrews

CEO

OVO Network France

View profile
Eduardo Mandri

Eduardo Mandri

Co-Founder & CEO

Angel Host & Sentinel

View profile
Moran Goldboim

Moran Goldboim

Co-founder & CPO

Boom

View profile
Jodie Odlin

Jodie Odlin

Founder

Hospitable Hosts

View profile
Pierre Camille-Hamana

Pierre Camille-Hamana

Hospitable

View profile
Liz Holman

Liz Holman

Owner

Meadow Falls

View profile
Pierre Becerril

Pierre Becerril

Directo

View profile
Andy Easton

Andy Easton

Managing Director

Beach Retreats

View profile
Steve Schwab

Steve Schwab

CEO

Casago

View profile
Paul Stevens

Paul Stevens

Journalist

Northstar Meetings Group

View profile
Oliver Stern

Oliver Stern

Founding Lead, EMEA & APAC

Wheelhouse

View profile
Paul Anderson

Paul Anderson

Founder & CEO

The Social Media Hotelier

View profile
Peter Baker

Peter Baker

Business Development

Your Property Furnished

View profile
Jason Living

Jason Living

Founder

Argyle Square Property Group

View profile
Luca Zambello

Luca Zambello

CEO

Jurny

View profile
Maria Flores

Maria Flores

CRO

Beyond

View profile
William Parry

William Parry

CEO & Co-Founder

ALTIDO

View profile
Becky Ward

Becky Ward

CEO

Simply Owners

View profile
Emma Kelman

Emma Kelman

Founder & CEO

The Island Holiday Company

View profile
Graham Donoghue

Graham Donoghue

Group CEO

Forge Holiday Group

View profile
John Keggin

John Keggin

Founder

Island Escapes

View profile
Jane Mack

Jane Mack

Consultant

Jane Mack Consulting

View profile
James Weatherby

James Weatherby

Sales Manager EMEA

KeyData

View profile
James Foice

James Foice

CEO

ASAP

View profile
Jennifer Riggins

Jennifer Riggins

Tech Storyteller

View profile
Anna Morris

Anna Morris

MD & Owner

Adore Scotland

View profile
Lisa Roads

Lisa Roads

CEO

The Holiday Property Coach

View profile
Ciaran Lawlor

Ciaran Lawlor

Director Vacation Rental Success

Expedia

View profile
Heather Bayer

Heather Bayer

Co-founder

Vacation Rentals Formula Business School

View profile
Corin Craig Jackson

Corin Craig Jackson

CEO & Founder

Jacksonheim Property Group

View profile
Allan Shaw

Allan Shaw

Senior Business Development Manager

Elect Tax

View profile
Liat Wassershtrom

Liat Wassershtrom

CPO

Plum Guide

View profile
Jamie Miles

Jamie Miles

Owner & Director

Anglesey Holiday Lettings

View profile
Andrew Ozigi

Andrew Ozigi

Founder

Homely

View profile
Bob Garner

Bob Garner

Founder & CEO

EnviroRental

View profile
Dave Cordner

Dave Cordner

Founder

Central Belfast Apartments

View profile
Emma Cole

Emma Cole

Freelance Marketing Consultant

Daily Breath

View profile
Amit Bhatia

Amit Bhatia

Marketing & Partnerships

EnviroRental

View profile
Louise Brace

Louise Brace

Head of Marketing

SCALE

View profile
Shomik Panda

Shomik Panda

General Director

UK STAA

View profile
Emily Newman

Emily Newman

Co-founder

NewDog PR

View profile
Adam Rana

Adam Rana

Managing Director

EP Real Estate

View profile
Danica Smith

Danica Smith

Founder

MorningStar GX

View profile
Michael George

Michael George

Business Development Manager

Shelly

View profile
Laurenz Schwarzhappel

Laurenz Schwarzhappel

CEO

Global Living

View profile
Freeman Richards

Freeman Richards

Founder

Brightworks Property

View profile
Richie Khandelwal

Richie Khandelwal

Co-Founder

PriceLabs

View profile
Richard Vaughton

Richard Vaughton

Founder

Yes Consulting

View profile
Dale Smith

Dale Smith

Founder & CEO

Host & Stay

View profile
Jessica Gillingham

Jessica Gillingham

Founder & CEO

Abode Worldwide

View profile
Sab Mulligan

Sab Mulligan

Brand AI Hospitality Specialist

Zzzing

View profile
David Scott

David Scott

STR Booster

View profile
Lindsay Gregory

Lindsay Gregory

Founder & Director

The Luxury Villa Collection

View profile
Ruben Verplancke

Ruben Verplancke

Co-Founder & COO

Guestway

View profile
Steve Taggert

Steve Taggert

Founder & Managing Director

My Getaways

View profile
Ben Spier

Ben Spier

Head of Regulation & Policy

Sykes Holiday Cottages

View profile
Justine Ireland

Justine Ireland

CEO

Just For You Holiday Homes

View profile
Craig Webb

Craig Webb

Director

Webb Marketing

View profile
Mark Winship

Mark Winship

Co-founder

Stay New Forest

View profile
Nikki Mattei

Nikki Mattei

Fractional CMO & Sustainability Specialist

Nikki Mattei

View profile
Francesca Read

Francesca Read

Head of Brand

Unique Homestays

View profile
Boris Pavlov

Boris Pavlov

Co-founder

Onseason

View profile
Robin Clifford

Robin Clifford

Sales Director EMEA

Guesty

View profile
Fiona Campbell MBE

Fiona Campbell MBE

CEO

Association of Scotland's Self-Caterers

View profile
Russel Downing

Russel Downing

Head of Direct Division

Fidelity Energy

View profile
Kate Allen

Kate Allen

Founder

Finest Stays

View profile
Adam Buckmaster

Adam Buckmaster

Head of Product

eviivo

View profile
Christopher Dillon

Christopher Dillon

Head of Business Development UK

Avantio

View profile
Ela Mezhiborsky

Ela Mezhiborsky

Co-Founder & President

Autohost

View profile
Oreste Fischetti

Oreste Fischetti

Area Sales Director

Avantio

View profile
Miro Gospodinov

Miro Gospodinov

CEO

MyDataValue

View profile
Mahwushh Alam

Mahwushh Alam

CEO

One Perfect Stay

View profile
Ben Duncan

Ben Duncan

Founder

The Horizon Line

View profile
Holly Phillips

Holly Phillips

Founder & CEO

For Digital Sakes

View profile
James Kinnersly

James Kinnersly

Sales Director

AirDNA

View profile
Joey Sanford

Joey Sanford

Founding Account Executive

SuiteOp

View profile

114 speakers · Scroll to explore

Your SCALE dashboard

The show is one day. SCALE is every day.

Your free SCALE dashboard keeps working the other 364 days: the people you met, the news that moves your business and the radars that watch it for you.

JunJulAugSepOctNovDecJanFebMarAprMay

Shows 1 day

Meet the market in person

Connect 365 days

Your network keeps growing

Wire 365 days

Market news, every day

Radars 365 days

Alerts when something changes

Open your free SCALE dashboard

One free account follows every show, every rule change and every company that matters to your business, 365 days a year.

SCALE Promise - Zero Spam Policy

Get involved

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Become a speaker or a sponsor at SCALE to connect with the leaders shaping the future of the industry.

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